Eddie Bauer Launching New Mountaineering Gear on October 12th

Eddie Bauer Launching New Mountaineering Gear on October 12th

Eddie Bauer First Ascent Gear


Eddie Bauer is launching First Ascent in its stores beginning October 12th. First Ascent is Eddie Bauer's new line of mountaineering outerwear, apparel, and gear that was built by a team of the world's foremost mountain guides, including Peter Whittaker, Ed Viesturs and Dave Hahn.

First Ascent "shops" will carry the line's complete system – from baselayer and insulating layers to soft shell and hard shell outerwear. The line also includes backpacks, duffels, knives and other gear. The in-store experience takes the customer to Mt. Everest with footage from the First Ascent team's recent summit shown on 65" screens, which provide access to the guides, their climbing adventures, and an understanding of how they built the gear.

"The launch of First Ascent brings Eddie Bauer full circle," says Neil Fiske, President and CEO of Eddie Bauer. "As the original expedition outfitter, Eddie Bauer developed outerwear with mountaineering pioneers of his time, and now we've aligned with today's generation of world-class climbers to match his exacting standards for technical performance and craftsmanship."